DSEI Germany
Hanover Fairgrounds

March 9 - 12, 2027

Meet stakeholders, influencers, and decision makers in the security and defense industry. Join the Michigan Economic Development Corporation’s trade mission to DSEI Germany alongside the Michigan Office of Defense and Aerospace Innovation (ODAI).

The Michigan booth is located in a prime floor position within the US Pavilion and can accommodate 8 co-exhibitors.

 Why Attend?

• Access European and NATO Markets: Introduce your products and capabilities to European defense stakeholders and explore opportunities to expand your company’s international footprint.

• Connect with Key Decisionmakers: Engage with government and Ministry of Defense representatives, military leaders, procurement authorities, prime contractors, and major system integrators.

• Explore New Business and Supply Chain Opportunities: Build relationships with European and allied defense manufacturers seeking innovative suppliers, technologies, and industrial partners.

• Showcase Michigan Innovation: Highlight your company’s expertise in advanced manufacturing, engineering, cybersecurity, aerospace, mobility, communications, and other relevant technologies across defense and security sectors.

• Identify Emerging Market Needs: Gain insight into European defense priorities, procurement requirements, and opportunities in areas such as autonomy, AI, cyber, space, and industrial production.

• Expand Your Global Network with State Pavilion Support: Join fellow Michigan businesses in a shared state presence, helping your company build international visibility, develop strategic partnerships, and explore export opportunities.

Michigan Booth

• Each company will receive their own kiosk with lockable counter, monitor, and company signage

• Outward-facing kiosk with a prominent presence to interact with exhibition traffic

• Internet connection and power accessibility

• Central shared meeting tables   

• Private meeting room for up to 6 people with monitor

• Daily water and coffee supplied

Dedicated Foreign Office Support and Matchmaking Opportunities

• A kick-off conference call with Michigan Europe trade office to understand objectives and goals of the company’s participation, product, and perceived route to market

• Pre-visit market research and briefings

• Customized appointments with prospective partners, distributors, and buyers as applicable

Included Services

• Company kiosk within Michigan booth

• Entry fee to the show

• Customized B2B matchmaking meetings (as applicable)

• Welcome dinner 

Space is limited – apply now!

• $1,500 mission participation fee required by January 8, 2027

• Eligible Michigan small businesses may receive 75% reimbursement for travel expenses and mission fees through the State Trade Expansion Program (STEP).  For more information, visit michiganbusiness.org/export.

• Company logo for kiosk required by Jan. 4, 2027

FOR REGISTRATION AND INFORMATION CONTACT:

Alyssa Tracey, MEDC International Trade Program at traceya@michigan.org